600+ subscriptions @₹18,000 each
Transactional broker being offered a long term benefit product
Lack of recognition, trust and respect for Broker
An IP to recognize and reward the Broker
World Brokers’ Day was an IP we created for Realty Redefined, to reach the broker community in Maharashtra. The product i.e.- a paid, subscription-based CRM app for brokers, posed a unique challenge as did the strict achievement timeline for the next round of funding. In came Alchemist to launch the app through a mega-event supported by viral WhatsApp marketing. The insight you ask? ’Respect’ or lack thereof in the broker community. Not only did a lot of prestigious brands want to tie-up with this IP, Quikr Homes also invested in this soon after.