Double up the admission numbers for next year
Low aspirational value & brand recall in a cluttered market scenario
Sector is primarily driven by credibility, scale and word of mouth
Consolidated & promoted 6 colleges under the ‘Mody University’ umbrella for higher efficiencies and re-positioned the University to inculcate stronger affinity
We strategized and executed the entire marketing and creative communication for both Mody University and Mody School. Creating a new positioning and tagline 'Nurturing Excellence in Women', a year-long 360-degree campaign was run across TV, Digital, OOH and Print on the theme of 'My Life, My Choice'. This helped establish the university as the flag bearer of women empowerment and project it as a centre of excellence that students aspired to be part of vs. the prevalent perception of being a conservative university preferred by parents.