Create & run a marketing programme for the most profitable insurance segment – child policies.
Zero product differentiation allowed by IRDA across all 25+ companies.
Parents cognizant of the fact that each child has a unique talent – but unable to identify it early on.
A programme that allows parents to find that talent and thereby allows agents to talk to them.
Max Life Insurance had a child policy focused engagement program called ‘igenius’. We ran this program for Max, in the form of a ‘Talent Hunt’ across the genres of music, writing and a scholarship for 5 years. Igenius was India’s largest child-parent interaction platform reaching 17 lac+ families.