Sell out 3 ready to move-in premium projects which were not moving
Besides usual challenges for real estate in Gurgaon, there were too many similar under-construction projects in the area at lower costs
Unlike other products, customers don’t get to try real estate. This adds to the inertia of postponing a buy.
A market shaking idea and execution to get consumer attention back to the projects. Try it before you buy it!
M3M is one of the fastest growing real estate players in Delhi-NCR and holds the position of being among the top 3 developers in India. The first campaign executed for them was on the ‘Zero Rent, Zero EMI’ offer through a massive pan NCR print, outdoor and on-ground campaign that garnered a record breaking 10,000+ enquiries in 12 days flat! Following this, Alchemist has conceptualized various clutter breaking 360 degree campaigns like the ‘Power of Zero’, ‘A Never Before Never After Offer’ for the brand and delivered exceptional sales results while making it a inspiring name in the real estate industry.