Generate consumer interest in the Datsun Go & Go+, with its new slick design and features. Get Datsun in the consideration set.
The Datsun brand is a minnow challenger in the face of a large competition making even consideration a challenge.
People are inclined towards buying Japanese Technology because of its resonance with technological advancement.
Flank the ATL campaign that is focused on design aspects, with an innovative experience on-ground through “The Talking Car”.
A Pan-India activation spread across 27 Cities and 34 Malls generated 5872 Leads and 47 lacs+ Impressions. Datsun’s Talking Car 2.0 was among the most elaborate activations we’ve worked on. The concept struck a chord with the audience, as did the execution. An AR photo opportunity with Aamir Khan, an engaging idea that took everyone by a surprise and won us an award for the ‘Best Innovation in Brand Activation’ at the Activation Venues Forum.