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Question
How do you convince the citizens of a consumption-based economy to invest?

Answer
By adding emotional value vis-a-vis convincing them to invest in their next generation’s future.

OBJECTIVE

Retail/institutional participation of 10%+ equity, through the IPO and build the brand by engaging audience

CHALLENGE

Influence an inherent Maldivian habit from a consumption brand to an investment brand

INSIGHT

With over 215%* mobile penetration, Maldivians have a huge appetite for digital experiences. Not very keen on savings & investments.

SOLUTION

Digital media as a potential medium for brand awareness, Print and On-ground activities for IPO launch

Ooredoo- What do Ooredoo?

Ooredoo (formerly Qtel) is one of the world's largest mobile telecom companies. Their Maldives division aimed to launch an IPO supported by audience engagement to garner a higher market share. Alchemist devised an insightful, digital campaign seeped in the behavioral affinity and consumption patterns of the typical Maldivian and crafted communication showcasing the brand as a thought leader, with a simple question "What do Ooredoo?”. The campaign helped Ooredoo move up in market share and raise $26.5 MN through the IPO.

Services: Project Retainer
Sector: Telecommunications


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© 2019 Alchemist india. All Rights Reserved.

  •  About 
  •  Work 
  • Services
  • Client
  • Testimonials
  • Careers
  • Contact

© 2019 Alchemist india. All Rights Reserved.