Retail/institutional participation of 10%+ equity, through the IPO and build the brand by engaging audience
Influence an inherent Maldivian habit from a consumption brand to an investment brand
With over 215%* mobile penetration, Maldivians have a huge appetite for digital experiences. Not very keen on savings & investments.
Digital media as a potential medium for brand awareness, Print and On-ground activities for IPO launch
Ooredoo (formerly Qtel) is one of the world's largest mobile telecom companies. Their Maldives division aimed to launch an IPO supported by audience engagement to garner a higher market share. Alchemist devised an insightful, digital campaign seeped in the behavioral affinity and consumption patterns of the typical Maldivian and crafted communication showcasing the brand as a thought leader, with a simple question "What do Ooredoo?”. The campaign helped Ooredoo move up in market share and raise $26.5 MN through the IPO.