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Question
How do you give a face to one of the biggest beauty brands in the world?

Answer
By redefining the notion of beauty with the help of youth icons.

OBJECTIVE

To make brand more relatable other than niche.

CHALLENGE

Encourage people to try the new range, which competitors had already long launched and at a cheaper cost

SOLUTION

Use a mix of relatable endorsers who are aspiring yet confident

L’oreal- Garnier Hair Color

For a category that sells basis the associated face, how do you decide the succession plan where the brand products are skewed towards a slightly more mature audience but the actual consumption is being done by a younger one. You change the face of that brand.

Services: Celebrity Association
Sector: FMCG
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© 2019 Alchemist india. All Rights Reserved.

  •  About 
  •  Work 
  • Services
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  • Testimonials
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  • Contact

© 2019 Alchemist india. All Rights Reserved.