Launch of new commercial project on NH-8 & lease 2 million sq. ft to marquee companies
Location on the ‘cheaper’ other side of highway
Growing preference of an overall ecosystem than a plain office
An identity that resonates with the structure of the property & carries forth the values of brand DLF.
DLF holds a pole position in the Indian realty scenario. We at Alchemist drive the creative, communication and digital strategy for their Offices subsidiary, across all their projects in India. For a brand that holds monopoly in the industry, making the communication look fresh and relevant is always a task and that’s something we’ve enjoyed doing over the years.