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Question
How do you convince a consumer to pay 40% premium?

Answer
By adding value to the lives of the potential consumer.

OBJECTIVE

To gain market share in a stagnant, proliferating and yet unorganized market.

CHALLENGE

30-40% premium over unbranded solitaires where distribution [channel] itself is competition.

INSIGHT

Consumers value solitaires only when set in jewellery and are willing to pay premium to brands that bring true value.

SOLUTION

Launching Divine Jewellery and making the brand move from pure emotions to creating a balance between the head and the heart.

Divine

What happens when you are entrusted to position and take forward a brand in a space which is high involvement and yet commodity? Divine Solitaires entrusted Alchemist to do just that. Since September 2017, Alchemist has been working with this No.1 Solitaire brand in the country to give it the space it deserves. With the entire strategy, creative and social media agenda driven by us, we are giving them constant and healthy growth through better communication, penetration and diversification into value added products [jewellery] and newer collections.

Services: Agency on Retainer
Sector: Jewellery
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© 2019 Alchemist india. All Rights Reserved.

  •  About 
  •  Work 
  • Services
  • Client
  • Testimonials
  • Careers
  • Contact

© 2019 Alchemist india. All Rights Reserved.