To gain market share in a stagnant, proliferating and yet unorganized market.
30-40% premium over unbranded solitaires where distribution [channel] itself is competition.
Consumers value solitaires only when set in jewellery and are willing to pay premium to brands that bring true value.
Launching Divine Jewellery and making the brand move from pure emotions to creating a balance between the head and the heart.
What happens when you are entrusted to position and take forward a brand in a space which is high involvement and yet commodity? Divine Solitaires entrusted Alchemist to do just that. Since September 2017, Alchemist has been working with this No.1 Solitaire brand in the country to give it the space it deserves. With the entire strategy, creative and social media agenda driven by us, we are giving them constant and healthy growth through better communication, penetration and diversification into value added products [jewellery] and newer collections.