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Question
Has the talking car spoken to you yet?

Answer
Don’t worry if it hasn’t, here’s a glimpse of what it was like.

OBJECTIVE

Generate consumer interest in the Datsun Go & Go+, with its new slick design and features. Get Datsun in the consideration set.

CHALLENGE

The Datsun brand is a minnow challenger in the face of a large competition making even consideration a challenge.

INSIGHT

People are inclined towards buying Japanese Technology because of its resonance with technological advancement.

SOLUTION

Flank the ATL campaign that is focused on design aspects, with an innovative experience on-ground through “The Talking Car”.

Datsun- The Talking Car

A Pan-India activation spread across 27 Cities and 34 Malls generated 5872 Leads and 47 lacs+ Impressions. Datsun’s Talking Car 2.0 was among the most elaborate activations we’ve worked on. The concept struck a chord with the audience, as did the execution. An AR photo opportunity with Aamir Khan, an engaging idea that took everyone by a surprise and won us an award for the ‘Best Innovation in Brand Activation’ at the Activation Venues Forum.

Services: On-ground Activation
Sector: Automobile
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© 2019 Alchemist india. All Rights Reserved.

  •  About 
  •  Work 
  • Services
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© 2019 Alchemist india. All Rights Reserved.