To increase sales in Maldives
Creating longevity for a brand that gets a lot of media attention for a country with a population of only 2 Lacs.
1. The country’s love for football.
2. The parent-child bond hangs by a thin thread across their culture.
Integrate football in one of the TVCs and redefine the modern parent-child bond by inculcating values of friendship into parenthood.
Coca-Cola wanted to increase sales and visibility in Maldives and what better way to do it that make a TVC that resonates with the Maldivians. While researching, we chanced upon a number of insights and decided to make use of the following ones.